Module 6: Email Marketing

You’ve heard all about the importance of building a list.

But what you may not know is how it is done.

Where do you start? What tools do you need? And what do you need to think about to get it right?

As always, that’s exactly what we’ll cover in this lesson.

We’ll look at the what, why, how, when, and all the other goodies that will help you get started with your email list.

I’ve also included a checklist that you can print out, because there are quite a few tasks here, and the checklist will keep you on track.

Remember, one step at a time is all it takes.

Enjoy!

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Landing Pages 101 Video

Are you confused about landing pages?

You’re not alone. Eddie, a fellow Academy member asked me to create a video on what landing pages are, how you can use them, and what not to do.

And that’s exactly what I did.

In this 15 minute video, we’ll go through the essentials of landing pages. When you’re done watching, you’ll know exactly what to do to create a landing page for your business.

Let’s dive right in.

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The Fear Eliminator

In this session, I have something special for you.

This is a practical meditation I’ve put together that will help you melt your fears and any negative feelings.

I am a certified NLP practitioner and have experience in hypnosis, so I blend that together with my practical, down-to-earth style, which means you’ll be surprised at how easy it is to let go of resistance.

All you have to do is download the MP3 below, put it on your iPhone/iPod and listen to it whenever you get stuck or have trouble.

Remember to listen to it in a distraction-free environment either lying down or sitting in a comfortable position.

Enjoy!

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Exclusive Email Marketing Seminar

Not too long ago, I was interviewed by Ali Luke from Aliventures.com on how to use email marketing properly.

We’ll be covering this in the Academy, so look at this as warm-up content, and just something to dive deeper into if you’re interested.

In this seminar, you’ll learn:

What email marketing is, and why it’s so powerful
How to get started and build your email list
Different ways you can format your emails
What options you have for your content
Why you might want to create more than one email list

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Lifestyle Business 101: How This All Works

In this introductory class, we’ll cover some of the basics of what it takes to build a thriving lifestyle business.

If you’re completely new, this is where you should start.

Even if you have some knowledge about building a lifestyle business, I highly recommend you watch this lesson, or download it to your MP3 player or phone, because it will contain nuggets that you haven’t come across before.

Remember to watch the video in full-screen mode if the text seems too small.

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Interview with Tom Ewer: How to Make Money Freelance Writing

Tom with his nephew and niece.

Tom is 27 years old. He’s from a town called Rugby in the UK.

And he makes a living as a freelance writer and a professional blogger.

He can work from anywhere in the world, as long as he has a laptop and an internet connection.

He’s been published on some of the largest blogs in the world.

But it hasn’t always been like this. In 2011, he quit a lucrative and secure job to pursue a dream, which was to run his own successful business.

And he’s succeeded at that.

I’ve brought him here to talk about how he was able to quickly build up a freelance writing income of several thousand per month.

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Interview with Paul Wolfe: How to Use Video to Build a Six-Figure Business

Paul with his bass guitar.

A long time ago, Paul began playing bass guitar.

Then he decided to start a band. After that, he started teaching people how to play the bass guitar, and he did it all online.

But he didn’t use guest blogging or common traffic generation strategies, he used video back when video wasn’t mainstream.

He leveraged video and YouTube to build a six-figure a year business just on teaching people how to play the bass guitar.

While his picture (to the right) may be scary, he is not. He’s friendly and filled with wisdom, which you’ll get to tap into when you listen to this interview.

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Interview with Chris Garrett: How to Get Noticed (And Build a Loyal Audience)

Chris Garrett

Chris Garrett is an online business consultant, teacher, coach, new media industry commentator, writer (some might argue that point), speaker, and all-round web geek.

He has been involved in several startups and has written for some of the web’s best-loved blogs.

Although he has been “online” since the 1980′s, it was in 1994 Chris first became addicted to the World Wide Web.

Since then he has helped thousands of individuals, non-profits, “mom-and-pop” businesses and blue chips.

While his advertising agency career had him working with household name brands such as Heinz, Toshiba, Hugo Boss, Lacoste, Coca-Cola, Procter & Gamble, and Durex, amongst others, now he mostly concentrates on helping smaller advice-based businesses, such as consultants, authors, freelancers, speakers and coaches.

As well as working in his own business, Chris recently (May 2012) joined the team at Copyblogger to help their workload developing educational content. Chris will be working with the team to both run structured programs and to provide free bonus content for Copyblogger software and services.

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Interview with Yours Truly: From Professional Poker Player to Evolved Lifestyle Business Owner

I was interviewed by Faheem Moosa from RadicalTribe.com recently, and I wanted to share this interview with you.

I share a lot of my early failures and successes, and share a few things I’ve never shared before, because Faheem asked some excellent questions.

The interview starts at around 02:15, so you can fast-forward there if you want to jump right in.

Enjoy!

And let me know if you have any questions.

Module 10: Momentum

It’s time for module 10, which is full of inspiration and practical tips for dealing with some of the monsters, obstacles and problems that will pop up on this path.

You see, most people are enthusiastic when they start out, but then things fizzle out and they stop making progress.

How do you stop this from being your fate?

In this module, you’ll discover 10 tips to help you avoid this.

And make sure you go through the workbook for this module, because it contains powerful questions to help you take inspired action.

These questions aren’t specific to this module, so I recommend you print out the workbook and use it whenever you’re stuck.

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