Category Archives: Information Products

Learn how to come up with, create and sell information products. This includes ebooks, online courses, and even group coaching programs. It isn’t as hard as you think when you have a framework to follow.

The Story of My First Information Product

Do you ever get sick of just hearing about big six-figure launches?

You never really hear about what the early days looked like for many people.

I don’t know why. Maybe they think it’ll decrease their perceived authority or something. I personally feel like it’s my duty to share this.

I know what the beginning looks like. I know it’s tough. I know it’s filled with confusion, overwhelm and fear.

I know because it happened to me. That’s why I want to share what my story looked like, because it’ll help you relax. It’ll show you that what you’re going through is okay.

Here’s what you’ll learn in this session:

  • What my first product was
  • Why I decided to create it
  • When I decided to launch it
  • How I created it (and how I got inspiration)
  • How I priced it
  • The 3 big mistakes I wish I hadn’t done

And as always, there will be many other nuggets hidden within the session, so enjoy, and if you have any questions, pop into the Academy forum.

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How to Create Products That Sell

This is an exclusive interview, where Academy member Dejan grills me about how to create a product that people want to buy, and how to sell it in an ethical way.

If you want to interview on any topic related to following your passion and building your business, let me know and we can set something up.

Please note that this interview was done when the Academy was called the Tribe, so you’ll hear some references to the Tribe.

In this interview, you’ll discover:

  • How to figure out what people actually want to buy (so you avoid wasting time and effort)
  • The art of pricing your product
  • How to sell your product (what services you need, and which ones you don’t)
  • Naming your product (so your customers instantly know what it’s about)
  • Some of the common product creation pitfalls you should avoid
  • How to deal with obnoxious customers
  • Dealing with refund rates (and why they aren’t all bad)
  • How to know how big or small your product should be (hint: it’s all about expectations)

We cover quite a lot, so download the MP3 and listen to it, or read the transcript.

Either way, I recommend you go through both formats, because it’ll help you learn more and get even more ideas.

And like I always say, the more you come back to the same material, the more you get out of it, because we do not retain everything in one single read or listen.

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How to Make More Sales and Create a Product People Want

Stuart had trouble getting sales on his book, and getting people to engage. He wasn’t getting the mileage he wanted out of his email list.

So I got on the case. I examined what could be wrong, and in this critique video, I share 3 core tips that Stuart could implement to dramatically increase his sales and engagement.

When you watch the video, you’ll discover:

– How often to send out emails
– How to position your product for maximum sales
– Why giving too much can backfire (and what to do about it)
– How to make more sales (ethically)
– When emails go wrong (and how to fix them)

Click the video below and enjoy!

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How to Write Your First Outrageously Awesome Ebook

How to Write an Ebook - Dude with Pen

Writing your own ebook is a great way to build authority, and above all, a great way to help a lot of people.

If it’s so great, why don’t more people write them?

The answer is simple: confusion.

Where do you start?

And how do you ensure that there’s demand for the ebook you want to write?

Those are just two of many questions you might have.

It’s a confusing process at first, but it gets a lot easier once you’ve done it a few times, trust me.

Let’s go through five simple steps to writing your first awesome ebook, shall we?

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A 12-Step Blueprint for Creating and Selling Your Own Information Product

In August of 2012, I created and launched the Ebook Writing Workshop, which brought in $2,474.20.

But the income is not the point of this article. The point is that you can create your own information product rapidly and without getting stuck in perfectionism.

It’s easy to get stuck in the details when you’re creating an ebook, a course, or an online workshop.

I know, because I’ve been there.

I want things to be perfect, and it has been a big problem for me in the past.

However, I’ve come up with a way to bypass all of that.

And in this article I’ll share a 12-step process for how I do that.

Keep in mind that this is just one example of you can create and sell an information product. I’m constantly experimenting and learning, so things change over time.

But as you keep reading, you’ll see what it can look like, and that will help Continue reading

20 Warning Signs That Your Ebook Will Fail

There are a lot of things that can go wrong when you write and sell ebooks.

That’s why I created the list below.

You may discover several areas where you need to improve, but don’t get discouraged.

This list is meant to help you get better.

Once you’ve discovered where you can improve, pick one thing, and ask yourself: “how can I do better?”

I’ve probably made every single mistake on this list, and I still make some of them, but I keep moving forward and getting results.

You don’t have to be perfect in order to get paid to do what you love.

Let’s start.

1. No Testing

Without testing, you could waste months or worse yet, years writing an ebook nobody wants.

Before you start, test your idea. Write blog posts, do free coaching, or run a paid webinar.

See if anyone is interested. If they aren’t, tweak it or move on.

The key is to Continue reading

How to Write Ebooks That Sell (Even If You’ve Tried and Failed)

Writing and selling ebooks isn’t easy.

But then again, thousands of people are making a living selling ebooks online, so why not you?

Just because you’ve failed before doesn’t mean you can’t succeed. It’s like learning any other skill. If you’ve learned to walk, you can learn to write and sell ebooks.

Just like with walking, you won’t succeed right away. You’ll crawl at first, try to get up, fall over, try again, and keep falling.

Until one day, when you take your first step.

And from then on the world will be at your feet.

But even if you stubbornly keep going, there’s a problem.

Why Most People Fail

The problem is bad information.

When you learn to walk, you have all the information you need inside your cells. Not so with ebooks.

You know a lot of the steps, but you don’t Continue reading